Dove
What we choose to compliment reveals what we consider to be important. By choosing to compliment girls’ appearance more often than anything else, society is telling girls that their appearance is the most important thing about them. This campaign’s mission is to change that. It includes video, OOH, online learning materials, social, influencer, Capcut, activations and more – and just launched on International Day of the Girl in 25+ countries.
Credits
Client: Unilever Global / Agency: Zulu Alpha Kilo NY & Toronto / CCO & Partner: Tim Gordon / CCO: Brian Murray / CD/AD: Nikki Garrett, Jacob Gawrysiak, Ana Segurajauregui / CD/Copy: Jeff Tyser, Addie Gillespie / Copywriter: Dylan Thompson / AD: Carlos Veras / Strategy: Emily Garvey, Jordan Alperin / MD: Meghan Mullen, Robyn Morrissey / Accounts: Alexa Macdonald, Hayley Blackmore / Director of Integrated Production: Ola Stodulski / Exec. Producer: Tammy Lecker / Senior Producer: Teresa Bayley