Zulu Alpha Kilo, Toronto, Feb 2021 – Feb 2026

Chief Creative Officer Jan 2023 – Feb 2026
Executive Creative Director Feb 2021 – Dec 2022

Accounts: Subaru, Interac, Bell, Campbell's, Pizza Pizza, UHN, Sephora, President’s Choice, Harry Rosen, HomeEquity Bank, Girl Guides, Shelter Movers, Maytag, Virgin Plus, KitchenAid and more.

Accomplishments

Zulu Alpha Kilo shortlisted for Strategy “Agency of the Year", “Digital Agency of the Year” and “Design Agency of the Year” for tenth straight year. (I was around for 5.)

Pizza Pizza "Bipartisan Wings" named Best of the Best at the 2025 CMA Awards.

Zulu Alpha Kilo wins bronze Campaign Global "Independent Agency of the Year".

Zulu Alpha Kilo named named one of Fast Company’s Most Innovative Companies 2024.

Zulu Alpha Kilo named “Standout” on Ad Age’s 2024 Agency A-List.

Strategy Magazine AOY Silver three years in a row and agency’s first time on all 3 podiums in same year.

New business wins: Dove, Kimberly-Clark, President’s Choice, Sephora, Make a Wish, Virgin Plus, Pizza Pizza, Maple Leaf Foods, Waterloo Brewery, Campbell’s US, Reckitt, a2 Milk, VIFC, Ninepoint, Duca, UHN, Hydro One, Yorkville U, DNA My Dog, Medline, and Tours by Locals.

Ogilvy Canada, Toronto, Feb 2017 – Dec 2020

Chief Creative Officer

Accounts: American Express, Baby Dove, Cadbury, Castrol, Cottonelle, Destination Canada, Dove, Dove Men+Care, Heart & Stroke, Hellmann's, Huggies, IBM, IHG, Kleenex, Ontario Ministry of Finance, Moneris, Nordstrom, Pfizer, Pizza Hut, Poise, Post Foods, Scarborough Health Network, Starbucks, Tim Hortons, U by Kotex, Xarvio and York U.

Member of the Executive Leadership Team. Responsible for steering the direction of the agency, shaping agency culture, new business, and leading the creative department.

Accomplishments

When I started as CCO of Ogilvy Canada, the office had not won a Cannes Lion in over 10 years. During my 4 years there, we won every year, for a total of 14 trophies and 12 merits, including 4 Golds and my work on Dove won 4 Grands Prix.

Ogilvy Toronto won more Effie Canada effectiveness awards than any other agency during my time there.

Ogilvy Toronto named 2019 Effie Canada “Agency of the Year.”

Ogilvy Toronto named 4th most effective agency in North America by 2020 Effie Awards (only Canadian agency in Top 10).

Ogilvy Canada 4th Strategy AOY 2019, didn't enter in 2020, and won Bronze in 2021 – the agency's second time on the podium since 1992.

MLSE/Hellmann’s “Real Food Rescue” program recovers leftover food after stadium events across Canada. The initiative has provided 300,000+ meals to people in need while driving record sales for Hellmann’s.

In 2020, Huggies Canada passed Pampers in total market share for the first time in its history. I also helped facilitate Huggies' pledge of $500k to rebuild SickKids NICU.

Destination Canada "Vacations of the Brave" Prime Video campaign reached 29% of US households and Canada had its most visitors in 15 years.

Two campaigns on Ad Age’s “Best of 2020” list.

Tim Hortons latté re-launch led to 307% increase in sales.

The Heart&Stroke #TimeToSeeRed campaign led to 20% rise in donations, their most successful fundraising campaign to date.

New business wins: Air Miles Rewards, Pfizer, Pizza Hut, York University, Invest in Canada, Ministry of Finance, White Claw, Starbucks Retail, Nordstrom, Heart&Stroke, Dove Men+Care global and others.

ds+p, Toronto, May 2015 – Feb 2017

Creative Director

Accounts: Honda, Goodlife, Mucho Burrito, WE, Go RVing, YorkU, Canon, UNB, NEI Investments, Kol Kid, Reliance Home Comfort and Miele.

I was tasked with overseeing the creative department and upholding the agency's high standard of producing award-winning creative solutions that drive real business results for clients.

Accomplishments

York U "Open Your Mind" campaign +6.9% increase in Year 1 confirmations (vs. +0.8% for overall Ontario Universities).

Helped the Honda Civic maintain its position as the #1 selling car in Canada both years I worked on the brand.

Only Canadian agency to ever win at the One Show Automobile Advertising of the Year Awards.

Cundari, Toronto, October 2010 – May 2015

Group Creative Director

Accounts: BMW, Subway, CIBC, MGD, TELUS, Dempster's Bread, Firkin Pubs, Tilly, Richard Ivey School of Business and LCBO, Armenia, OLG

In advertising, agency turnarounds are pretty rare. It was a very rewarding experience being a big part of something so special. When I started at Cundari, it was the 47th ranked agency in Canada according to Strategy Magazine. Within 3 years, we were runner up for Marketing Magazine Agency of the Year and the 6th most awarded digital agency in the world according to the Big Won Report.

Accomplishments

BMW Canada finished #1 in the premium car segment all 3 years I oversaw the account, the only 3 years that they have achieved #1 position.

Our 1M launch campaign is the most viral Canadian automotive campaign ever and led to 3 most successful months of sales in BMW Canada's history.

Our M5 launch campaign included the most viral individual Canadian automotive video ever. M5 sales exceeded target by 14%. M line sales exceeded target by 21%.

Publicis Modem London, UK, March 2008 – July 2010

Copywriter

Accounts: LG, Yahoo!, easyJet, The British Army, Renault and Visa, Virgin Media (Challenge Jackpot)

DraftFCB London, UK, February 2007 – February 2008

Copywriter

Accounts: Vauxhall, Saab, Oxfam, Post Office, Mint and Johnson & Johnson

Lowe Roche, Toronto, May 2004 – October 2006

Copywriter

Accounts: Mercedes-Benz, Stella Artois, Virgin Mobile, Mackenzie Financial, Capital One, Johnson & Johnson, Mayor David Miller, The Toronto Zoo, Nestea, Home Outfitters, Designer Depot, The Toronto Star and Habitat for Humanity